Business Models

One of the key elements of the RSS marketing game is actually getting people new to RSS to subscribe to start using RSS and subscribe to your content. In this regard, BBC has done a huge leap forward and can serve marketers as real inspiration on how far to go to help their visitors “cope” with RSS.

If you’re looking to start using RSS in your marketing or want to expand on your knowledge and get some additional ideas, here are our top RSS Marketing articles and tips of 2005.

How do you measure RSS and what do you then do with this data? In this how-to article, we’ll be taking a look at the absolute basics, starting from scratch and getting you to your first set of actionable metrics.

How do you measure RSS and what do you then do with this data? In this how-to article, we’ll be taking a look at the absolute basics, starting from scratch and getting you to your first set of actionable metrics.

How are most blogs generating regular readership? The way most blogs have RSS implemented, it’s highly probably trailing behind other readership sources.

FeedBurner and Feedster are launching their RSS advertising networks, but no one seems to be doing behavior targeting. The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels. For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product. We’re already doing it on the Web. When is it coming to RSS?

Today we take a look at some great samples of branded RSS Readers, with the pack being lead by the MediReader, which gets away by posing itself not as an RSS reader, but rather a constantly updated digital encyclopedia. There’s a great lesson here for all of us marketers …

Some time ago we asked top marketers to give us their best tips, advice and insight on RSS marketing. Here’s the first part of the best of the best …

We already covered how e-mail and RSS can work together, but in this article we are getting in to the how-to specifics of how to publish an e-zine via RSS.

The true power of RSS for end-users, in direct relation to marketing, is getting precisely the content you want, carefully adjusted to your needs, at exactly the right time. For marketers, this means delivering highly relevant information that directly addresses the needs of their audiences.

In the second part of the podcast marketing interview, we ask Rodney two key questions marketers are most interested in, real-life success stories and recommended best pratices.

RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. If you don’t want to waste potential subscribers, what other alternatives do you have? And what are the best ways of generating RSS feed subscribers?

We interviewed Rodney Rumford of PodBlaze.com to get first-hand information on how marketers really can use podcasting to increase their marketing and overall business results.

Truth be told, most blogs aren’t really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise. Read this article to discover the 13 essential points to optimizing your blog …

The RSS vendors space defined, with some of the key players in each field noted.

eWeek.com and internetnews.com report that RSS just became more secure and thus more appropriate for wider enterprise use. The first marketing applications are just around the corner.

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel. In this article, we’re taking a look at the various indirect monetization opportunities made possible by podcasting for marketers, especially through improved and more personal marketing communications.

For most marketers online e-mail is still the key marketing and communicational tool, but getting your messages through is getting increasingly difficult. Since it’s clear that even though RSS has 100% delivery ratios, it’s really not a replacement for e-mail, the question remains how can RSS and e-mail be used together to generate the best possible results for your marketing?

RSS can in fact be used to capture data and registered users, but there are right approaches and wrong approaches to do doing so, especially if you want to generate maximum impact from your feeds. We’ll examine the AdAge.com example and where they went wrong, and then provide other alternatives.

The issue of what is right and best to do when it comes to republish content or even just headlines coming from a public RSS feed is now spreading to the growing number of independent online publishers taking advantage of RSS powerful syndication and real-time news provision opportunities.
I have myself challenged publicly at least one […]