Well it has taken long enough, but it looks like RSS has managed to find itself a home with online marketers. While it is important to understand that we need to keep the content side of things engaging, the marketing side of RSS has found itself a home.

One of my predictions for 2006 was that we’d start to see a real thaw in the mobile marketing winter. Finally, more and more brands would begin to use the marketing channel after the chill of the last 5 years.

Three months on and I still think this is the year, as there’s both a lot of talk and some real action in the market.

According to emarketer, a survey by Marketing Sherpa found that mobile tied with video in the top spot in a list of tactics that marketers would like to experiment with. This beats RSS, blogs and podcasting, for instance.

Interestingly, creating branded content was towards the bottom of the list, which is where many agencies are currently focusing their plans to rescue themselves as the 30 second TV ad dies. Maybe branded content is the wrong lifeboat for this sinking ship and just perhaps mobile may be the one that’ll get you to the shore.

When the same people were asked about actual spending, a slightly different picture emerges - the survey happened in December actually. Source: MobHappy