About half of me would have to agree that making RSS easier to use is going to be a major part of getting the concept of RSS into the mainstream world. But could the ideas expressed below really be the answer?

I am not a techie, affectionately know to many as a geek. I don’t know how to code. I can barely get Technorati tags to work. I am simply a marketer who loves this new media 2.0 technology because of what it can do: increase awareness, further reach, build relationships, tell the story my way. In other words for the end results.

One of the techniques that I believe will impact new media word of mouth buzz is RSS - Real Simple Syndication. However, I often find it’s not so simple to explain. If you can’t help people get it .. they’re obviously not going to use it.
Deb Franke, e-Marketing Manager at Emerson Process Management faced the same challenge when she wanted to bring blogs and RSS to the company’s emarketing efforts. Deb knew that the RSS adoption rates were low and needed a to find a way to increase those numbers. She told me that her team created an RSS Starter Kit as a way to help customers with the learning curve. By the way count EPM as the newest F100 blog. Source: Business Blog