RSS Slow to Take Off with Teens
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I agree with Steve Rubel on this to a point, but would point out that more boys are likely to be users of RSS with more girls being IM users. Think I am nuts? Just ask around, folks. The results will shock you…
Forrester just emailed over a new report that says that blogging is booming among North American youth aged 13 to 17 years. One in five online of these teens now regularly read blogs, and 13% publish their own. This is compared with just 10% and 6% of adults, respectively.
Here’s the rub though. RSS feeds currently suffer from very low awareness among both youth and adults. As you can see from the chart below, the vast majority haven’t even heard of RSS. However, Forrester says adoption is poised to grow rapidly as consumers better understand its use. Education has to play a role in getting more students using feeds. I wonder what the studies in India and China would reveal. Source: Micro Persuasion
