Well now, it would appear that RSS has finally made its way into the e-commerce worlds of both Amazon and eBay. Apparently they see how doing so can in fact mean making themselves more available to their customers.

EBay and Amazon.com announced extensions this week to their content syndication capabilities, the latest example of e-commerce players using this popular technology to facilitate the flow of product information to potential buyers in order to help spur sales.

EBay now lets its Web-site visitors create content-syndication feeds for searches they conduct on its online marketplace, the San Jose, California company said this week. When shoppers use the eBay search engine, they now get the option of adding the query to their favorite content syndication aggregator as an RSS (Really Simple Syndication) feed. Source: InfoWorld