“Hey, psst. How secure is your feed, man?” And this may not be a question that you remember having in recent days, perhaps it ought to be? How important is offering a secure feed? More important than you might expect. And this is exactly where SimpleFeed comes into the picture…

Mark Carlson, CEO of Palo Alto-based SimpleFeed, said ahead of the Demo 2006 conference that his company is working with a few financial institutions on implementing SimpleFeed Secure.

Those secure feeds deliver their content over SSL. Without a validated login, those feeds only provide a summary of that content. Secure information only goes across an authenticated feed, so users do not have to worry about someone trying to view content like financial data in a feed where that authentication has not been provided.

SimpleFeed Secure works with any RSS reader or browser that supports username/password for RSS; Carlson cited the forthcoming Internet Explorer 7, currently in Beta 2 Preview, as one example. [Read the rest]