To me, this should be obvious. Since many people are using RSS anyway, just continue with its integration and making it as accessible as possible. I see no need to over complicate the issue.

Currently at least 75 million consumers and businesspeople in the USA and UK use RSS on a regular basis. However, depending on which study’s stats you believe, only 17-32% of RSS users actually know they’re using RSS.

That’s right — roughly 50 million regular RSS users would say, Huh? if you asked them what RSS was.

What do they think they’re using? And, how can you take advantage of this more-booming-than-expected RSS universe? Here’s the latest report from MarketingSherpa’s research team: [Read the rest]