The 2006 RSS Summit, organized by Financial Research Associated and dubbed “Win and Retain Customers With a Direct Channel“, is just around the corner.

The event is taking place end of February in Boston and is shaping up to become the leading RSS event for marketers. My personal highlights are very practical and marketing oriented topics, coupled with the prevailing “presentation format”, instead of the “panel format”, which I feel really doesn’t give enough actionable information.

My two sessions at the event:

Unleash The Marketing & Publishing Power Of RSS [featured session]
RSS has the power to improve all key facets of your marketing mix, from direct marketing, online publishing, PR, e-commerce and customer relationship management to online promotion, search engine optimization and even online branding. As such, it is the first internet marketing tool that goes beyond borders and unifies all key marketing functions. This session will show you exactly how RSS can be used to improve your bottom-line marketing results, how it can be integrated in to your marketing strategy and specific marketing functions. Learn how to integrate RSS into your marketing strategy and discover how RSS is creating the need for change in how companies approach marketing.

Understanding The Relationship Between RSS, E-Mail, E-Zines & Blogs
How do RSS, e-mail, e-zines and blogs really relate and how can marketers integrate all of them in a single marketing strategy to achieve maximum marketing impact? Most marketers even today do not understand these basic relationships, with some even starting to replace one channel or medium for the other, not realizing that their real strength lies in integration and unity. During this session we will examine how these four can work together and give real-life examples that clearly demonstrate the role of each. After attending this session you will have a clear idea on how to implement RSS, e-mail, e-zines and blogs as part of an integrated marketing strategy.

Other highlights include:

• Optimize your online marketing with RSS technology
• Engage your customer for increased loyalty and sales
• Enhance your marketing campaigns by integrating interactive online features
• Use RSS to generate leads and revenue
• Increase your eCommerce sales with Web feeds
• Proving Syndication Value With Metrics
• Create An Effective RSS Advertising Campaign
• Increase Your Revenue With Behavioral Targeting

Take a look.

Here’s also a direct link to the agenda in detail.