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BBC: Great Example of How to Promote Your RSS Feeds

Thursday, January 12th, 2006
by Lockergnome

One of the key elements of the RSS marketing game is actually getting people new to RSS to subscribe to start using RSS and subscribe to your content.

In this regard, BBC has done a huge leap forward and can serve marketers as real inspiration on how far to go to help their visitors “cope” with RSS. Their new site, thefeedfactory, goes to great lengths to make RSS friendly to their users and really help them get a great RSS experience.

But don’t make the mistakes they’re making:

  • The front-page really doesn’t give me any quick benefits on why this should matter to me. Why should I care?
  • No easy subscribe features (buttons) for MyYahoo, Bloglines and other online RSS reader services.

    • Other than that, a great initiative.

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