FeedBurner is said to be ready to officially launch its RSS ad network today (hmm… hasn’t it done that, like, a few months ago?), as reported by both ClickZ and DMNews.

At the same time, Feedster is launching a self-service RSS advertising network, bringing RSS advertising to both small advertisers and big brands.

I love all of these guys… FeedBurner, Feedster, Pheedo… They’re breaking the ice for RSS advertising; moving the industry forward. Without companies like this, the world of marketing would be much further from experiencing the power of RSS.

But all is not perfect, naturally.

Feedburner and Feedster are offering category/topic ad targeting, as far as it’s been explained by now. Nothing wrong with that, but it’s already the end of 2006 and RSS advertising isn’t really that much different from traditional online advertising.

So, RSS ad people, where’s advanced targeting, such as behavior-based targeting? Frequency capping? Contextual targeting?

The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels.

For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product.

[Continue reading RSS Advertising... Where's The Targeting Part?]