I’ve been doing some more snooping around RSSlvp’s branded RSS Readers experience and got some great screenshots of some of the real-life branded RSS Readers already launched.

BTW - if your company is either providing branded RSS Readers or has one, getting examples to be published here would be great. 450px image width, please:) All will be published.

The example that struck me as most interesting is the MediReader, targeted at physicians and offered to companies targeting physicians … almost without mentioning the word RSS at all, but rather posing it as a constantly updated encyclopedia of medical information.

All in all, it’s a completely typical branded RSS reader, but presented in a slightly different context and especially in a more end-user friendly context. Physicians don’t care about RSS, but they do care about getting relevant medical information as soon as it becomes available.

An important lesson here for us all!

Screenshots available at the RSS Marketing Diary.