2005 November

After many posts on different strategic and tactical issues of RSS, it’s time again to re-visit what RSS will do for you as a marketer and why you need it.

RSS DJ is a new RSS Reader that can take any RSS feed and automatically convert it to spoken word MP3. But it also comes as a bad sign of where this industry might be heading. Theft is the keyword here …

Sharewood Picnic is Robin Good’s weekly basket of goods, tools and services found in the last week. Including several newly-released resources, these little gems can help you better understand and utilize the independent publishing revolution we are witnessing.
Feel free to download, test and try-out any of them. They are all free and readily available for […]

The next Syndicate conference, entirely devoted to the business aspects of RSS, is taking place during December 12-14 in San Francisco. Coinciding with the event, an RSS Industry Night Roundtable will be taking place on the 12th, aiming to assemble a group of the top thought leaders in the RSS industry to discuss key topics that challenge all of us in this space.

How do you measure RSS and what do you then do with this data? In this how-to article, we’ll be taking a look at the absolute basics, starting from scratch and getting you to your first set of actionable metrics.

How do you measure RSS and what do you then do with this data? In this how-to article, we’ll be taking a look at the absolute basics, starting from scratch and getting you to your first set of actionable metrics.

Google just issued their own RSS subscribe button, cleverly called “Add to Google”:)

How are most blogs generating regular readership? The way most blogs have RSS implemented, it’s highly probably trailing behind other readership sources.

A new service that allows you to subscribe to RSS feeds and receive pings to the Instant Messanger of your choice.

Sharewood Picnic is my weekly basket of goods, tools and services found in the last week. Including several newly-released resources, these little gems can help you better understand and utilize the independent publishing revolution we are witnessing.
You are encouraged to visit the sites and test these new products and services. They are all powerful digital […]

Here is Robin Good’s weekly basket of new media resources, software and articles that I would like to share with you. They are all powerful digital weapons for participating in the user-driven publishing revolution Robin is chronicling.
Feel free to test, download and freely use any of the little gems listed here below.

Personalized start page and […]

http://www.masternewmedia.org/newsradars/newsradars_definition/newsradars_what_they_are_benefits_characteristics_20051108.htmTomorrow, I will be publishing a review plus interview with what I consider the first true full-fledged newsmastering engine.
For the first time, after 21 months ago I described in summary points my own vision for what a newsmaster and a newsradar (or newsmastering feed) would be, a tool finally incarnates all of that intelligence while […]

FeedBurner and Feedster are launching their RSS advertising networks, but no one seems to be doing behavior targeting. The only way I see RSS advertising making in the long-run is that it becomes fully integrated with other online advertising channels. For example, if a visitor comes to my site from a certain campaign and makes a purchase, I want to stop displaying the ads for that product to him via all of my ad channels and start serving ads for another product. We’re already doing it on the Web. When is it coming to RSS?

Sharewood Picnic is Robin Good’s weekly basket of hand-picked goodies discovered and found in the last seven days; it includes new web sites, software tools and online resources that can further enable your ability to become effective independent publishers online.
You are welcome to test, download and freely use any of the little gems listed here […]

Today we take a look at some great samples of branded RSS Readers, with the pack being lead by the MediReader, which gets away by posing itself not as an RSS reader, but rather a constantly updated digital encyclopedia. There’s a great lesson here for all of us marketers …

Not surprisingly, RSS marketing is also making it’s move in Europe. Not only in the “old” Europe, such as the UK and France, but recently also in the latest members of the European Union.

One of the beautiful things about RSS is that it’s such a versitile and flexible channel that can practically deliver any kind of linear content, such as dozens of different types of content updates. The latest example brings us to using RSS for receiving updates to individual documents in a web-based word processing tool.

We’re revisiting the branded RSS Reader topic with a quick review of one of the latest players in this market, RSSlvp, who have just prepared a branded RSS Reader demo for MarketingStudies.net.

From reaching Critical Mass to Accountability, here are the key issues needed to be resolved before RSS reaches mainstream business use.