Google has finally launched its own Web-based RSS Reader during last week Web 2.0 conference.

The new RSS tool from Google sports a good set of basic features while providing, in my humble opinion, a great interface and user experience.

The interface is all based on the new Web 2.0 paradigm and by using Ajax technology it provides a soothing and pleasing experience to anyone looking to scan, browse and read news content coming from RSS and Atom feeds.

While the new Google RSS Reader has still a few rough edges and bugs, it does provide an excellent way to subscribe to Web sites, news and blog updates in a simple and effective way.

The unique look and feel, the ergonomics and usability of content access, its navigation consistency with the GMail interface standards, and the attention to information design details make this RSS/Atom reader a model of effective user experience for online news reading.

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