I couldn’t resist publishing this amazing tip by Tom Hespos of Underscore Marketing, one of the many in “Unleash the Marketing & Publishing Power of RSS“.

“If I were promoting a feed for a client, I’d advertise it in all the obvious areas of the client’s site. But I’d like to see some external promotion as well.

One of the tactics we’ve been able to employ to get targeted subscribers efficiently is “co-registration”. We place our newsletter subscription offer in areas where consumers are already signing up for offers that are relevant to their interests and lifestyles.

For example, if I’m trying to get subscribers for an e-mail newsletter about lawn care, I might buy a placement on a site that’s offering coupons for home improvement stores and pitch consumers there.

We pay the publisher only when people subscribe to our newsletter. This tactic is easily adaptable to promoting RSS feeds.”