In the second part of the podcast marketing interview, we ask Rodney two key questions marketers are most interested in, real-life success stories and recommended best pratices.

Can you share any real-life podcast marketing results with us?
Rodney talks about a company that started with a couple of hundred podcast subscribers, but ended with over 6,000 in two weeks after being included in the iTunes directory. While such success would satisfy most marketers, it does not come without problems, such as bandwidth issues.

What podcasting best practices can you recommend?
Rodney starts with best practices ranging from planning your podcast to the actual production, as well as distribution, which should be iTunes enabled. High quality and unique content is a must. Rodney also recommends podcasters prepare show-notes and summaries to acompany audio content.

Do marketers need podcasting services or is it enough to “do it yourself”?
As a disclaimer, we do podcasting without using any third-party services here at MarketingStudies.net, so I was especially interested in hearing why marketers should consider specialized podcasting services.

We then discuss Rodney’s podcasting service for marketers, PodBlaze, for which Rodney believes is the only podcasting service focusing especially on marketers. Great content, where Rodney gives all the information you might need to decide either for or against the service.

One of the interesting points Rodney made was that they are not yet considering going down the route of unique feed URLs for tracking or personalization/customization, mostly due to the market still not being ready for more advanced RSS/podcast marketing activities.

Grab the interview at the RSS Marketing Diary