On August 2nd Forrester Research released the final “The State Of Consumers And Technology: Benchmark 2005″ report, which claims that only 2% of Americans online use RSS, based on a survey of more than 68,000 American households.

These numbers are of course underpreciated, as the data only includes the people that are knowingly using RSS, and not the internet users that might not even know they are subscribing to feeds, as they are using services such as My.Yahoo!, which already fully integrated RSS.

So how relevant is the 2% figure?

Let’s simply take a look at some of the more recent stats released by various research companies and others, pertaining to the adoption and use of RSS.

• 87% of influencers use RSS (Nooked)
• Only 3% of Internet users use RSS (Jupiter Research)
• 11% of blog readers use RSS (Nielsen/NetRatings)
• Only 2% of all Americans online use RSS (Forrester Research)
• 9% of Americans have a good idea of what RSS is (PEW)
• 12% of all Americans online use a variety of RSS readers (Jupiter Research)
• 5% of Americans online use RSS (PEW)

It seems that no one can really agree on how many people are really using RSS, knowingly or unknowingly.

Continue reading at the RSS Marketing Diary