RSS Enterprise services are slowly but surely coming to market in order to help companies improve many facets of their internal content management.

But until recently, there weren’t many RSS developments in the CRM (Customer Relationship Management) space, a key marketing function.

Since yesterday, companies using SalesForce.com, one of the most popular CRM solutions on the market, can now integrate their SalesForce.com account with Spanning Salesforce 2.0, a free tool that allows them to subscribe to information from their Salesforce.com account via RSS.

What’s the point?

Using Spanning Salesforce 2.0 CRM managers, account managers and sales representatives can receive the latest information updates from their SalesForce.com accounts without being bombarded by e-mail notifications of that same content.

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