Nooked recently performed a small survey, “Nooked - Influencer survey“, to establish whether key influencers, such as journalists, analysts and bloggers are using RSS to collect key information and are adopting RSS as an information gathering and tracking tool.

According to Nooked, over 200 individuals from a variety of online & offline media participated, with the following break-down: 25% Journalists, 15% Analysts, 45% Bloggers and 15% other interested parties.

The key finding of the survey is that 87% of influencers are in fact using RSS to keep up with news and other information.

Of course we have to take in to account that these influencers are mostly early adopters, so the results are not surprising at all. But it’s still good to have some hard data backing this up.

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