While we’re still working on the 2nd edition of Unleash the Marketing & Publishing Power of RSS, critically-acclaimed as the “best and most comprehensive guide on RSS for marketers”, we just added a new video presentation (PowerPoint video + audio + demos) to the package.

Length: 1 hour and 20 minutes

1. Why RSS?

2. Is the E-mail Problem Really so Bad?

3. What RSS Will Do For You?

4. The Unique Power of RSS

5. But Does it Really Work?

6. What is RSS?

7. How it Works?

8. The Business Case for RSS

9. Content Delivery Opportunities

10. Discover New Content & Business Opportunities

11. Improve Your Existing Content Delivery Efforts

12. RSS For Direct Marketers

13. The 7-Step RSS Marketing Plan

14. Step 1: Start Using RSS as an End-User

15. Step 2: Plan Your RSS Feeds

16. Step 3: Create a List of Your RSS Marketing/Publishing Requirements

17. Step 4: Choose an RSS Publishing Tool and Create Your First Feed

18. Step 5: Promote Your RSS Feeds Through Your Own Channels

19. Step 6: Promote Your RSS Feeds Through External Channels

20. Step 7: Other Key RSS Activities

The video is available to all new and existing Unleash the Marketing & Publishing Power of RSS customers. Get it here!