Building on its history of innovation, VNU is first-to-market with RSS
advertising powered by the world’s leading feed management company.

VNU Business Media Europe, a leading
global information and media company, announces a partnership with
FeedBurner, the market-leading feed management and monetization
provider. This relationship will provide VNU with a variety of
revenue-generating RSS-related services for its publishing platforms.

“The evolution of RSS has opened new doors for both publishers and
marketers,” said Dominique Busso, Chief Executive Officer of VNU Net.
“With FeedBurner, we are staying ahead of the curve and anticipating
advertiser needs, responding in new and creative ways. We’ve been
impressed with the company’s expertise in RSS and their consult to help
us determine which monetization strategies will work best for our
various entities.”

Feed monetization is a relatively new phenomenon, but early adopters are
already reaping the benefits. Nokia Enterprise Solutions, a division of
telecommunications giant Nokia, has supplemented its marketing mix with
sponsored RSS advertisements placed by FeedBurner in several VNU feeds.

“Beyond the standard statistics, publicity and feed optimization
services we provide, publishers are requesting support for a variety of
monetization strategies, including feed advertising,” said Steve
Olechowski, FeedBurner’s Chief Operating Officer. “Our proprietary
algorithms for managing the complexities unique to RSS and RSS
advertising ensure FeedBurner’s service will consistently deliver
superior results,” he continued. “In the same spirit with which we have
always supported publishers, we are thrilled to be able to provide VNU’s
vast network with services to help maximize content distribution and
revenue opportunities in this new medium.”

As marketers continue to look for news ways to optimize reach and
targeting efficiency, RSS provides a superior means of communicating
regularly with a measurable and growing subscriber base.