The first thing in this article that really caught my eye was how Firefox has offered easy to use RSS aggregation since 2004. But moving on beyond that, I think it is interesting that My Yahoo is the number one way for people to get their feeds! Why? Simple. Ever since my first day at Lockergnome, I have been stating RSS will become mainstream once it is easy enough for anyone to use. It is nice to see that Yahoo got that message.

If Microsoft starts supporting RSS (Really Simple Syndication) as a native feature of the new Internet Explorer 7.0 this year, RSS feeds will become even more popular than they already are.

Which RSS readers will people use to read all of the constantly updated bulletins? And, more importantly, which one should your company pick?

I reported in this space last week that Microsoft had announced it would release an updated browser with full RSS support before the end of 2005. That means IE will automatically detect blogs and other Web sites that offer content as RSS feeds. One or more icons will then appear on IE’s toolbar, making it easy for users to subscribe to regular updates. The competing Firefox browser has had a feature similar to this since November, 2004.

The best reading experience for RSS, however, is not in a browser itself but in an application specially designed for the wide variety of RSS content. [Read the rest]