As stated in the recent interview we did, Syndicate IQ introduced a new RSS metric to the RSS market: Average Daily Readership (ADR).

This is how they define it on their site:

“The Trigon Engine’s Average Daily Readership calculation takes RSS circulation/subscription metrics a couple of steps further. Using our unique RSS URL feature, clients know the number of subscriptions to an individual feed and the Average Daily Readership (ADR) for that feed. 5000 subscriptions (or circulation) doesn’t mean 5000 daily active readers. Publishers using the Trigon Engine know which feeds and what % of the subscribers read at least one article on a daily basis. To effectively leverage the marketing and revenue opportunities of the RSS marketing channel, Average Daily Readership (ADR) establishes a content consumption metric necessary for a new marketing medium to gain rapid adoption. An equivalent to ADR is an unique user to a web site. Syndicate IQ publishers’ provides potential advertisers with total reach (subscriptions and ADR) and frequency (views) data to justify premium CPMs. “

As much as this sounds excellent, it does open some questions:

a] How is ADR calculated, using what precise formula? In my opinion, this question will need to be answered if the RSS industry is to establish credible metrics for advertisers.

b] Since ADR is an equivalent to a unique user to a web site, how is that user determined in RSS standards?

c] How is ADR calculated if a feed is widely syndicated, instead of being consumed my just one user?

d] What are direct implications of ADR for marketers publishing RSS feeds and publishers publishing RSS feeds?

Looking forward to the responses below:) From everyone in the RSS industry of course …

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