Reading one the latest Shel Israel interviews again proved that many people out there, including quite a few prominent bloggers, don’t understand the fundamental relations between e-mail, RSS, blogs and e-zines.

Why else would there be so many debates that mention e-mail and blogs as some sort of contenders against eachother?

I already wrote a lengthy response, but then saw that it says basically the same as what I already wrote in Defining the Relations Between Blogs, E-zines, RSS and E-mail.

And then it hit me … the easiest way to define these relations, and it’s so simple …

Blogs and e-zines or newsletters are “the what” — what you publish online … the content side.

RSS and e-mail are “the how“ — how you get that content or information to the reader … the delivery side.

And once and for all: it is impossible and higly illogical to compare blogs and e-mail side-by-side, because it’s comparing “the what” and “the how”, apples and oranges.

Comment at MarketingStudies.net