2005 July

Last night Google switched on what may be a feature marking an historical evolutionary point in the evolution of the most popular Internet search engine.
Within the Google Personalized Home Page facility, Google has in fact activated a full RSS aggregator, capable of bringing together on your private Google Home page any and all the feeds […]

We’re starting a series of video demos of RSS publishing and marketing tools with FeedForAll, the market leader in the desktop RSS publishing tools category. Take a look at this demo to see how easy and simple it really is to get started with RSS publishing and marketing.

The Shareware Industry Awards Foundation certainly seems to think so, since they awarded top honors in the 2005 Awards to FeedForAll, the desktop RSS publishing tool. What this shows is that RSS is becoming increasingly recognized as a key internet communications tool, in addition to starting to establish a place for itself in the entire communicational mix.

Google just added RSS subscription/reading features to its personalized Google homepage. In summary: if this is how Google plans to contend on the RSS market, they might as well not do it at all.

If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you’re on the right track.

Pheedo released some new benchmark data on RSS usage, ranging from most active RSS days to click-through ratios. Take a look at their numbers and our comments.

New media picks of the week is my weekly basket of tasty resources, tools and services that I have run into, have accidentally discovered or been pointed to by other new media scouts and bloggers, or have read about in articles, RSS feeds and newsletters I subscribe to.
Try for yourself, download, install and amaze […]

Sometimes the best resource of all is to just stop, pull together all of your findings, and see how to integrate them in an effective way in your daily workflow.
Intelligent research and experimentation on the cutting edge requires also having time to slow down and learn how to actually fit new ideas and learned lessons […]

In a mix of interesting RSS news, a new multimedia search engine provides customizable RSS feeds with the latest video content, a friend discusses the future of RSS beyond blogs, Tom Forenski questions whether confusion over RSS audience metrics is holding back online media and most importantly, AOL launches an IE-based browser with RSS capabilities.

Building on its history of innovation, VNU is first-to-market with RSS
advertising powered by the world’s leading feed management company.
VNU Business Media Europe, a leading
global information and media company, announces a partnership with
FeedBurner, the market-leading feed management and monetization
provider. This relationship will provide VNU with a variety of
revenue-generating RSS-related services for its publishing platforms.

The new RSS metric, Average Daily Readership, opened many key questions for both marketers and publishers. Today, Stuart Watson of Syndicate IQ responds in-full to all the questions asked, giving detailed answers to what ADR means and how it’s calculated.

Enterprise RSS is a fairly new market, but already strongly dominated by a handful of companies, with NewsGator leading the pack. But what is enterprise RSS anyway and where is the market moving?

A recent study by the Catalyst Group shows that users couldn’t distinguish a blog from a standard site and also points at some other common blog mistakes. Number one is that RSS wasn’t presented appropriately and two that there’s no e-mail subscription option.

Links to some services that allow webmasters to easily display RSS feeds on their sites, plus a new free RSS parsing service.

As RSS deployement moves in to different markets, new extensions to the format will be needed to meet specific market requirements. A financial content provide is proposing a new RSS 2.0 category element, which would standardize the use of stock ticker symbols for financial content.

Box.net, an online file storage and sharing provider, just expanded their file sharing capabilities with RSS, making it possible for their users to automatically share documents, audio files, home movies and so on with their friends, family and coworkers, via RSS.

At first pass, we might call this service the meat and potatoes of networking for the 21st century. Granted, using RSS to keep track of your contacts might be a little new and intimidating for some folks, but I believe that after they get used to the idea it will become second nature.

The first thing in this article that really caught my eye was how Firefox has offered easy to use RSS aggregation since 2004. But moving on beyond that, I think it is interesting that My Yahoo is the number one way for people to get their feeds! Why? Simple. Ever since my first day at […]

New media picks of the week is my weekly basket of tasty resources, tools and services that I have run into, have discovered accidentally or read about from other articles, feeds and newsletters I subscribe to.
Connect, explore, discover and amaze yourself with some of these great new tools and services. Here is my latest […]

Average Daily Readership is a new RSS metric, just recently introduced by Syndicate IQ. Dubbed as the solution to wider RSS marketing adoption, it does leave some questions open …