I asked Bill Flitter of Pheedo, an RSS advertising company, to jump in to the conversation and ad his two cents.

Here’s his article in full, and here are some of the key points:

“I think what many of the feed ad pumpers are finding out that putting ads into feeds is a lot harder then they realized. It’s not just about servings ads in feeds and they will click. RSS is a new medium that needs to be studied and requires sophisticated tools. Ads need to fit the medium.”

“About a year ago, we did an advertising campaign for Sun. This was Sun’s first try at RSS advertising. It was a success and they continue to put money into this medium including inserting ads in feeds of the New York Times. This is just one success story of many we’ve done.”

“We have not seen a drop in our publisher’s RSS subscribers because of ads. We watch this very closely. Again, if the ad fits the medium, it’s relevant to the consumer and follows best practices, why would they unsubscribe.”

In the end Bill asks me to do some testing together.

Bill, not with MarketingStudies.net, but I will have some projects soon, which are just going to be perfect for this. I’ll let you know.

BTW - why not with MarketingStudies.net? Because I’m keeping my site free to advertise my own products …