2005 June

It’s finally official. The next Internet Explorer and operating system from Microsoft will have RSS functionality integrated, thus finally opening the way for mass RSS penetration. It’s time for marketers to wake up an embrace RSS as a standard communicational channel.

Gnomedex is over, but the content it generated online is available for all to research. Where can you find Gnomedex coverage and what were the highlights?

if you are looking for an online service capable of transforming your existing web site content into an RSS feed, there is now something else beyond the great Feedfire offering.
A new, UK-based service, is capable of scraping just about any site you feed to it, while not expcting or requiring any specific kind of template […]

A new company that’s launching a new RSS network and is also poised to set new standards for Outlook integrated RSS readers is being introduced at Gnomedex.

A handy on-line feedreader from the popular Dutch Startpagina webdirectory: Paginanieuws.

In this final part of the RSS metrics interview series Stuart Watson of Syndicate IQ and I take a closer look at what specific RSS metrics mean, advanced metrics systems, the RSS metrics space and using RSS for SEO.

In part 3 of our RSS metrics interview, Stuart Watson opens with a simple to follow step-by-step plan on how to start measuring RSS, Dick Costolo continues with some very hard numbers from Feedburner and Stuart finishes with an announcement of a new type of RSS metric.

With RSS getting more and more coverage, ”traditional” internet marketing industries start branching out in to it. The SEO (Search Engine Optimisation) industry was quite early to catch on, but only in some limited and highly early adopter circles.

Due to the enormous and ever-increasing information flow we are all submitted to, the only way to improve our ability to access and use the information that is really important to us, must take place by scaling up one notch our ability to filter, aggregate and access relevant content.
This role is being played out in […]

We continue with the second part of the RSS Metrics Interview with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, and the focus today is especially on RSS advertising, covering everything from tactics that work to real-life metrics. And this also means you’ll be able to hear the whole reasoning from Dick on why and how RSS feeds with ads are not losing subscribers …

If you have been wondering whether RSS has negative implications and drawbacks, this is just about the right time to start seeing these characteristics emerge amidst passionate reactions from developers and users alike.
As a researcher and explorer of new and effective uses of new media technologies, I have been supporting use and adoption of RSS […]

We did an incredible joint interview on RSS metrics last week with Dick Costolo of Feedburner and Stuart Watson of Syndicate IQ, two of the handful of companies that are leading the RSS metrics way. In part 1 of the interview we cover the differences between different RSS metrics approaches and how they relate to RSS targeting and personalization.

I asked Bill Flitter of Pheedo, an RSS advertising company, to jump in to the conversation and ad his two cents. He makes some good points, gives the reasons for failed RSS advertising attempts, shares a success story and also states that their publishers have not seen a decrease in subscribers.

I’m doing two RSS teleseminars with Annie Jennings, one tomorrow and one next Tuesday: RSS Marketing Step-by-Step and RSS SEO Step-by-Step. Sign up for free today …

Sally Falkow and I discuss the merits of their new RSS publishing solution (PressFeed), in-depth RSS and blog marketing case studies, internet content strategies and using RSS for SEO.

[Updated] Following my post about Dick Costolo of Feedburner publicly stating that RSS feeds with ads are not losing subscribers, based on the many thousands of feeds Feedburner manages, several publishers stated just the oposite.

Richard Stiennon, director of threat research at anti-spyware software vendor Webroot, already made some public predictions on how RSS might be next on the list of malicious software developers. And he just reconfirmed his conviction this Friday …

Among other things Dick Costolo of Feedburner shared their metrics based on the 60,000 feeds managed through their service and made an official statement that feeds with ads are not losing subscribers and have not begun losing subscribers since implementing ads.

When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with …

A popular radio show ventures in to paid-subscription podcasting waters, but ignores RSS because RSS supposedly doesn’t allow publishers authenticate users against their database of subscribers. They couldn’t be further from the mark …