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No RSS for UK Companies

I already noted some months ago, in my report from the International Direct Marketing Fair in London, that UK companies still don’t seem to recognize (or understand or know) RSS as a marketing and content delivery channel.

Latest research from UK based Market Sentinel confirms my findings, citing that only one of the 100 UK blue chip companies delivers their content via RSS. “And not one of them has taken the step of launching a corporate blog.”

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