We’ve been discussing how big the RSS opportunity is quite frequently within RSS development & marketing circles for the past few months.

But we never seem to get to the “final” answer, supported by most of the industry. We all know that …

• RSS is the most reliable content delivery channel;
• it increases search engine rankings;
• it enhances e-mail marketing and builds on that relationship;
• it generates media coverage through content syndication;
• it develops online conversations;
• and so on …

But the key questions still remain …

a] Given the spending that people are making in internet marketing, what percentage will RSS based initiatives have within 3 years?

b] What is the potential RSS marketsize?

c] How will RSS establish itself in the marketing world?

Your comments, feedback and insights are most welcome. Please let us know your thoughts here …