I had a highly interesting discussion recently with Sharon Housely, who heads up marketing for the desktop RSS publishing tool, FeedForAll.

Sharon is constantly in touch with companies implementing RSS as a marketing tool and as such really has excellent insight even in to the most unique RSS marketing applications.

Here are some of the unique uses we covered in this interview:

• How realtors are using RSS to increase their sales
• Using RSS to rotate banners on your website
• Displaying homes for sale using the enclosure tag
• Distributing PowerPoint presentations and Whitepapers
• Distributing proposals
• Videocasting: Delivering video content via RSS

Sharon gives us the exact details on how their clients have implemented the above listed RSS opportunities.

Other interesting topics covered also include FeedForAll’s plans on how to actually integrate a desktop publishing solution with existing databases to provide for RSS personalization and customization.

As an RSS solution provider, Sharon does take an interesting viewpoint (very close to mine, actually) on RSS and e-mail, claiming that RSS is an excellent supplemental channel, but not a replacement for e-mail.

Get the interview here.