RSS and blogs can in fact be used as powerful relationship marketing tools, as explained in this interview by the guerrilla marketer and author Roger C. Parker.

Roger takes an exceptionally different twist to blogs and gives step-by-step instructions on how to turn them in to a relationship marketing vehichle without spending much. Or better yet, almost without spending anything at all.

Listen to this interview to find out:

• Why blogs and RSS make relationship marketing possible more than ever before, even for the smallest business?
• What is relationship marketing and what’s been really holding it back for so many years?
• What are the 5 stages of relationship marketing?
• How can we apply these 5 stages to blogs? This is the first time that this strategy has been publicly revealed …
• How to develop a full blog and RSS powered relationship marketing program?

Given all the exclusive and innovative content, this has to be one of the most interesting interviews I ever did.

Get the interview here.