I spoke quite extensively with Fergus Burns of Nooked while attending the International Direct Marketing Fair in London. Nooked is one of the few RSS publishing/marketing solutions providers that focuses especially on corporate marketing, so their insights are exceptionally valuable.

Unfortunately, we didn’t have enough time for a longer interview, so we covered only a small portion of what we discussed personally. Hopefully, we’ll be able to hook-up soon online to bring you more on corporate RSS marketing.

In this interview, recorded on-location, we discuss the technology approaches to RSS metrics and the corporate RSS marketplace.

The interesting thing is that Fergus believes that using unique URLs to track RSS subscribers might not be the best solution, since it puts a higher bandwidth strain on online RSS aggregation services.

Find out more in the interview …