NewsGator entered the RSS market with the first RSS Aggregator that integrates with Microsoft Outlook, and then started expanding their services with online aggregator services and most recently with enterprise RSS services, aimed at larger companies wanting to leverage the power of RSS to their best advantage.

I’m not talking only about external RSS publishing, but using RSS for internal communications and knowledge/information management, where NewsGator is breaking the ice.

In this interview, Greg Reinacker of NewsGator shares his insights in to the “what, how and why” companies should start implementing RSS as an internal solution for sharing information. The implications of this are really amazing and the interview provides many unique insights into the usefulness of RSS.

We also discuss branded RSS aggregators, which are a niche NewsGator started working with recently, by providing a specialized service for larger media companies.

And not to forget, Greg also shares his experience with “media RSS” — reading RSS feeds on your TV.

A “must listen” interview with unique content, which will certainly expand your outlook on RSS.

Listen to the interview here.