Yet another custom RSS reader. Unlike some of the other ones out there though, this one is ready to go, right now, today. It’s easy to setup and use, and I only had one major issue with Active Web Reader Customizer as I tried to set it up. For some reason, the creators seemed to forget that feed validation is not all that accurate. Thus, you can forget using FeedBurner feeds or Blogware feeds with this software. Very frustrating.

Increasing number of Web Publishers and Web masters are adding RSS feeds to take their fast changing content directly to their users. A Web Master can list his RSS feeds, list several popular RSS readers for download, and hope that the user adds the feeds to the Reader. With the Active Web Reader Customizer you can now recommend and distribute an RSS reader that includes your feeds and web pages. The user then simply downloads the Active Web Reader with your preloaded RSS feeds, saving you money and effort in promoting your RSS content.

A Web site with its own special RSS reader can take its content to the widest possible audience and increase its brand value. A Customized setup of Active Web Reader is ideal for Websites who want to frequently provide news, product updates, and content summaries directly to establish trust and reputation with existing and potential customers. It is also useful for organizations as they can customize the setup with feeds and web pages before installation, so that settings don’t have to be configured individually on every PC.