Personal Media Aggregators are the road to create instant-vertical-communities by way of becoming fulcrum points around which news, commentary, discussion, and networking opportunities around a very specific topic, brand, celebrity or writer can become a cohesive aggregating force.

Somewhere at the crossroad between personalized RSS news aggregators, of which a few have appeared during 2004, and what Marc Canter defined as DLAs or Digital LifeStyle Aggregators, that this new community-enabling technology finds it place.

I realize I am taking the potential of RSS to a different level here, making the concept of X-events as tangible as possible.

Of course there are various tools available already to build information channels or conversations around a product or event; more and more people are using RSS, discussion groups and wikis on a daily basis.

The Personal Media Aggregator application does what these individual tools do and more: it is multi-dimensional and integrates several of these functions in one environment.