RSS feed customization could become one of the hot RSS topics in the near future, but right now there are just too few companies doing it … and too few providers offering RSS feed customization solutions.

SimpleFeed, however, is one of them, and MarketingStudies.net interviewed Mark Carlson to get all the details. What’s especially interesting with SimpleFeed is that they are focused at marketers, and provide solutions that are tailored to marketers. And yes, that includes RSS metrics as well.

Topics covered in the interview include:

a] How RSS feed customization works for the marketer/publisher and why we need it in the first place?

b] Practical examples of companies using RSS feed customization.

c] How RSS can be used for lead generation and data capture?

d] The marketing implications of RSS.

During the interview Mark also uncovered that for their clients at least, there are no differences in key metrics when comparing full-text RSS feeds vs. feeds with summaries. More goodies in the actual interview:)

Get it here.