RSS is becoming all about choices. End-users can choose from dozens and dozens of different RSS aggregators, and it’s becoming very much like this in the RSS publishing solutions market. It would seem that “almost every” company is starting to see opportunities in the RSS space, and it remains to be seen how many are actually going to achieve more than marginal market penetration.

This week, the free RapidFeeds (Beta version) hosted web-based RSS publishing solution joins the market.

“RapidFeeds is an online web based service, which provides complete RSS Feed management solutions to publishers and webmasters. As the RSS technology is aggressively spreading across the Internet like wildfire, many publishers are realizing the potential it offers. However, there are still a large amount of publishers who are either unaware of RSS or find it too complicated to use. We, at RapidFeeds are trying to target these web publishers and equip them with all the tools and knowledge they require to adapt and use this ever-growing technology. Without the hassles of creating, managing and tracking their RSS Feeds manually.”

I gave it a quick spin and have to admit that setting up a feed is a breeze and takes less than 3 minutes, as does adding new content items. They even offer some basic RSS metrics (RSS feed hits, which does not equal RSS feed subscribers or circulation, and clickthroughs).

Not bad for a free solution. And, as I gather from their FAQ page, they might introduce new features soon, but for a price.