USA Today just published a front-page article on podcasting, speculating whether it’s potentially disruptive to the “grand strategies” of big tech and media companies, and explaining the basics of podcasting.

“Like the blogging phenomenon, podcasts have come out of nowhere to attract an enthusiastic grassroots following. They’re being generated by a wide cast of characters — from professional broadcasters to rank amateurs. Listeners can download shows to their computers, or, with a bit of know-how, automatically export shows to an Apple iPod — hence the term “podcast” — or any MP3 player.”

Podcasting is slowly hitting the “mainstream” media waves, which means that we can except a giant leap in the number of podcasters in the next few months …