This excellent report from Morgan Stanley’s analysts Mary Meeker, Brian Pitz and Brian Fitzgerald is an absolute must-read for anyone involved with building or maintaining a profitable and forward-looking online publishing business.

The three research analysts at MS have done an absolutely excellent job at understanding, evaluating, questioning, synthesizing and anticipating much of what is to come around the world of online publishing.

They look closely at the world of blogs, RSS and syndication and they also confront themselves with more experienced news experts at Stanley Morgan to identify possible parallels between past trends and future possibilities.

Here are some extremely interesting excerpts from this report:

“The mainstreaming of Web syndication technology such as RSS through easy-to-use and popular services such as My Yahoo! could create a new business model / revenue stream for companies such as Yahoo!, as well as independent freelance Web journalists / content providers.

We believe that blogs represent the traditionally hard-tomonetize tail of content, and the barriers to monetization are slowly being overcome.“

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