RSS is becoming more and more mainstream. I wonder how Google, with their support for Atom, will react? In the end though, only the geeks care about Atom vs RSS. I like how Yahoo! uses the term “content feeds” on its public site. Even though the underlying technology is RSS, the public simply knows it as a “content feed.”

In a move that may signal a tipping point for a promising new online distribution technology, Yahoo! has quietly made several key enhancements to its RSS offerings that industry analysts say mark the first big push to take the format mainstream. RSS (rich site summary, or really simple syndication) feeds have been available on Yahoo!’s My Yahoo! service for few months, but on Tuesday the portal unveiled a searchable database of more than 150,000 content and service feeds for a new beta version of My Yahoo!, as well as an RSS information page.

From MediaDailyNews