1) In your experience, what are the best marketing and business uses for RSS? Could you perhaps give us some practical examples?

2) What are the greatest benefits of using RSS as a content delivery vehicle?

3) The number one problem RSS publishers are facing is the lack of knowledge about RSS.

4) What in your mind are the best ways to present RSS to your existing subscribers and get them to start using it, and of course “subscribe” to their feed?

Rok Hrastnik recently engaged me in a short but very intense tour de force around some major questions on the future of e-mail, RSS, and its possible applications for business and marketing goals.

I have decided to call this topic-theme RSS Wave, and to report through it my vision and practical research discoveries of what appear to be new emerging applications of RSS technology for business and marketing.

Here are my answers to Rok.