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Commerce to Drive Mass Adoption of RSS

“The truth is, for all the hype about RSS, it’s still trapped in geekland. It’s moving mainstream, but it is taking time. So, what will it take for RSS to reach a tipping point? The answer is not mass adoption by news outlets, but mass adoption by b-to-b and b-to-c e-commerce sites. Take a look back in history for perspective.”

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