Great news for Mac owners and for news and content publishers leveraging RSS for distribution. At the annual World Wide Developers Conference taking place now Apple announced its new version Mac OSX which includes 150 new features, as well as enhancements to information distribution, audio, video and search. According to InternetNews.com, the new Mac OSX Tiger operating system will integrate natively support for the RSS standard: “Some of the more popular changes in store for Tiger include support for the growing popularity of RSS (really simple syndication). Apple said it would back the technology and Atom protocols in its Safari Web browser. The technology alerts users to RSS news-feed content and allows for personalized searches.”