Shakespeare, RSS, and Outrecuidance
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Via WOLves: “Like anything else, whether it be a hard-copy magazine or even an e-mailed newsletter, any item intended for public consumption must be promoted. An RSS feed doesn’t do much of that - you can’t depend on that entirely to inform the public that you’re there and waiting for subscribers. I won’t go in to the details of blog promo, but certainly nobody switching from e-mailed publications to blogs would expect the RSS feed itself to carry the entire load. It is a simple fact of business of any kind, that anything new must be promoted.”
