RSS and Marketing
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Via Adverblog: “I believe the main issue about RSS’ marketing potentials is connected to the information overload. There are tons of softwares installed on our computers: browsers, email readers, instant messengers, p2p, toolbars, desktop alerts, etc. We get messages from everywhere, either in push or pull way (and I’m just considering computer mediated communication!). At work my Internet browser is always open. If I want to see if a Web site has been updated I just click on its link from my bookmarks. I don’t have to start another software and get the information downloaded on my computer.”
