Will RSS kill the e-mail newsletter?
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Via the Globe and Mail: “This system could be bad news for the many Canadian businesses that currently rely on e-newsletters to assist in customer relationship management, generate ad revenue, and, perhaps most important, deliver on-line content. National retailers, consumer packaged goods companies, private businesses and news providers are thoroughly immersed in e-mail initiatives. In fact, Internet users would be hard-pressed to find a major Canadian Web site that doesn’t offer visitors a free subscription to a weekly or monthly e-mail piece.”
