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E-mail Marketing Woes

The writing is on the Weblog wall: e-mail marketing—and e-mail notification, in general—is poised for disruption.

I monitor dozens of RSS feeds every day.  I can’t imagine going back to the pre-newsreader days of trying to keep up with dozens of web sites (and now many dozens of weblogs) by manually visiting each site.  Nor can I imagine preferring e-mail notification when a site is updated—for many reasons.

But I’m just an early innovator, right?  I used to think so.  But recently, I’m running across like minded people more and more.  RSS is on the threshold of disrupting the ultimate killer app:  e-mail.

I’ve been fascinated by the evolution of disruptive technologies ever since reading Clayton Christensen’s excellent book on the subject, The Innovator’s Dilemma.  Recently, I’ve started a new commentary channel in klognews.com where I’ll track the evolution of RSS as a disruptive force in the world of e-mail.

If you have an interesting observation on the matter, drop me a note.

What Do You Think?

 

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