Another vote for RSS to replace email publishing
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In an essay at his site, Michael Fraase adds another voice to the chorus who see RSS syndiction succeeding email as an unpolluted publishing format.
Even though the arms race continues, the war is over. The spammers won. Email, for anything other than communicating with individuals you already know, is useless.
Naturally, Michael points to Chris Pirillo’s public reassessment of email and embrace of RSS.
And here?s where The Fear comes in. Utne’s email newsletters, like Lockergnome’s, are opt-in. You have to go out of your way to actually subscribe to them before they start showing up in your inbox. Even then, chances are that up to 38% of each mailing gets snared in various spam filters, innocent victims of the spam arms race. Collateral damage of the spam war, as it were. That?s enough to keep an email newsletter publisher up at night. Cold sweats, the whole bit.
