40% of the Bathwater
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With up to 38% of Legit Mail Blocked as Spam, there’s no time like the present to start investigating other communications strategies for your organization(s). This number is strong and valid enough to make any e-mail newsletter publisher or marketer think twice about continuing to support a dying breed. Is RSS as ubiquitous as e-mail is today? No, but consider the odds of your message reaching its intended recipient(s) on a regular basis. Erecting a Web page and riding at the top of the search engines is only one part of this 10,000 piece puzzle.
