Will Facebook Destroy Itself By Trying To Become Another Netflix?

Every technology company in America believes they are impervious to self destruction no matter what arena of technology they pursue. We saw how companies like AOL and Yahoo! were destroyed from the inside out when these once mighty companies tried to become something they were not. Even Microsoft has struggled trying to be a cell phone company and appears to be trying to buy itself success by throwing some rumored $1B at Nokia. On the flip side Google has found success in the cell phone market with its Android OS, which is now the dominant player in this area of technology.

Microsoft also has tried, without success, to be your encyclopedia expert. Remember Encarta? How about their MS Money and accounting programs? All are gone. IE has lost market share over the years and Bing is having limited success when compared to Google and its search engine. So why would a successful company like Facebook, that has a super successful social networking site, want to splinter itself and venture into uncharted waters?

One of the things that Facebook has been doing is ‘tweaking’ its site, which most users think has been a PITA [Pain In The Ass]. I have seen many of my friends complain about these tweaks and how to fix what they see has not being broken in the first place. It seems to me that companies like Facebook, that are overflowing with success, don’t have any more tweaking to do and become bored.

Instead of coming up with something new, similar to what Google did with Android, they seek to ride on the coat tails of others who are successful in their business ventures. This is what I see Facebook about to try — riding the coat tails, or should I say attempting to ride the coat tails, of Netflix. What makes Facebook believe that it can do a better job than Netflix? I don’t believe it really thinks it can. It is just arrogance and greed that makes the company want to try.

So is it just Facebook that is going to try a new venture that could potentially fail? I believe that it is also going to be Waterloo for Google and its Chrome netbook computer. I also think that the Windows 7 tablets may fail along with Microsoft’s attempt at another cell phone. But that is just my opinion. Others may have a different opinion.

So how will Facebook fare in the DVD/Blu-ray rental market?

Comments welcome.

Article Written by

I have been writing for Lockergnome for eight years.

  • http://ryanon.co.uk/ Ryan

    For sure, Facebook will wipe itself out eventually. The arena in which it operates is far too fast-paced for it to even keep up with itself. The problem it faces is innovating fast enough to keep competition at bay; instead of doing this successfully, Facebook is making marginal updates regularly to give the impression of development, however as your article very articulately puts, people need not the majority of the updates anyway.

    Facebook is of the same design as Microsoft: it will hold favour in droves for an extended period of time and then gradually wane away.

  • http://www.myunv.com/ Sunny Singh

    Never heard of FaceBook. Do you mean Facebook?

    Anyway, I agree. Facebook should focus as closely as possible to social networking. Many devices that support Netflix already have high Facebook integration.

  • Art eppley

    Facebook is losing traction. Facebook was initially created a a kick in the face to an ex girlfriend, now they have money to throw around, anyone who throws money around without an idea of how to use it is doomed to fail. I say jump the facebook ship and join me here –>http://pinnaclenetworking.com

  • tl easy

    Facebook is not getting into the streaming video business. Warner Bros is creating a FB app that will stream videos. Users can pay to watch using FB credit. it is great for FB. Do some homework before you write about something like this. FB is fine don’t worry.

  • DJ

    I believe you are very incorrect, because facebook isn’t trying to become netflix and thier business policies are very different, facebook want to use it’s currency system (facebook credits) to let users rent and watch movies, whereas netflix is a subsciption monthly payment system. I don’t see how it could harm facebook, only increase direct revenue.

  • London

    @Art eppley

    “The Social Network” movie was fiction… Mark Zuckerberg has the same girlfriend now as he did before he started facebook.

    Facebook is going to keep trying to grow, while slowly decline… In my Opinion, It should have stayed a college thing for longer term success. Once it expanded to everyone, celebs, and corporations, they grew to an ALL TIME high… But the faster the rise, the faster the fall.

  • http://sunnyis.me/ Sunny Singh

    I mostly use J and K in Google+, Google Reader, Gmail, etc. Great way to browse items.

  • Denis Paley

    I’d like this article much better but I have yet to receive an invite to Google+. I guess I’ll save this article until I need it. A lot of good information in this article.