If It Is So Easy, Why Doesn’t Everyone Start An Online Business?

This afternoon I was reading an article over at PC magazine about the steps one needs to take in order to start an online business. It is ironic that I read this particular article, since I personally spoke with an individual about online opportunities just last week. I had mentioned to this person how difficult it was to start either an online business or a blog and make money at it. Here is what happened.

Last week my wife was in the hospital for surgery for an ongoing colon/intestine problem that she has been suffering from for many years. After the surgery we spoke with the recovery nurse, and during the course of the conversation, learned that her husband was looking into any opportunities on the Internet, but wasn’t sure exactly where to start. I offered to speak with him and to determine if blogging might be of interest to him.

Here are a few things that I shared with him and are my personal opinion.

For every one who is making a living on the Internet, millions are not. Just because Mark Cuban sold his technology company for millions and bought the Mavericks basketball team doesn’t mean you will own your professional NBA team by starting your own technology company. It is as simple as that. One just needs to be realistic in their expectations.

There are other attributes that anyone who wants to make money on the Internet need: tenacity, a determined work ethic, and focus. If you lack any three of these, you will fail. Working from home is not as easy as one would think. Just because you have the leisure of being able to work in your pajamas doesn’t mean you will be able to allocate the time needed every day to focus on your work. There are no bosses, no managers, CEO, CFO, CIA, or KGB breathing down your back. You are on your own.

I guess what annoyed me about the article was the pie in the sky expectation, or what I refer to as delusions of grandeur. Don’t get me wrong. There are folks who are successful on the Internet and who are making good money selling, writing, and at auctioning. But I believe that it is not an easy task to venture out on the Internet and start your own business.

The article at PC Magazine was too general to provide any really useful information. In my opinion one should seek out professional advice from those who have succeeded in online business or in the technology field. One book that I recommend to those who are interested in starting a business online is this:

The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job

You can read the article at PC Magazine linked below. Let me know what you think.

Comments welcome.

Source – PC Magazine

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I have been writing for Lockergnome for eight years.